Management Recommendations

Context of the Management Recommendations

The CultTour project aims to implement strategies to preserve and valorise cultural garden and open space heritage sites by giving them a contemporary use in tourism and at the same time conserving their "genius loci". As part of the CultTour project, the IMC University of Applied Sciences developed a re-utilisation process model for cultural garden and open space heritage sites.

Created for tourism managers, managers of tourism attractions including a garden, owners/operators of cultural garden or open space heritage sites as well as consultants, the model outlines different steps that need to be considered in order to analyse the future touristic development potential of a site in a holistic way.  

Once the assessment of the site with the garden and open space analysis tool highlighted areas of development, the management recommendations presented here are the activities to be carried out in order to identify actions that need to be implemented. Further follow-up activities include the creation of a re-utilisation concept draft, its integration into regional planning processes and the development of business plans. 

Objective and Use of the Management Recommendations

The management recommendations have been created by the internal project team of the IMC University of Applied Sciences Krems with the support of the University of Natural Resources in Vienna and the University of Technology in Berlin. They are based on the results of the garden and open space analysis tool where the situation of an individual site has been assessed. For each indicator where gaps between the actual and the target states are noticeable, the site manager can consult the corresponding article provided here. These recommendations are either provided for each indicator or on a grouped level when indicators need to be considered together for a better understanding. 

Designed as a toolbox for improvement, the recommendations are not particularly referring to the four categories of the assessing scale of the analysis tool: each garden or open space heritage site will select the most relevant measures in relation to its own context. Furthermore, as the recommendations proposed are addressed to practitioners, they cannot be considered as an extensive review of literature. Their goal is to highlight key issues that have to be examined in the decision making and illustrative ideas of measures that can be concretely implemented. They are neither universal nor exhaustive but reflect practices considered as successful in relation to the current environment and market trends.

Lastly, these online recommendations articles are meant to be a space for sharing knowledge. We therefore invite all practitioners who would like to share their own experience to enrich the value of the content provided here.

Below, the indicators are presented on an element level and by clicking on an element you are linked to the corresponding indicators: